By On Sep 11, 2018 Brochure
Brochures are both effective and pocket friendly compared to product advertisements such as those found in newspapers, magazines and on TV. Getting advertising space on TV is very costly. Magazines also cover promotions of several competing businesses, making it a challenge to gain recognition and get noticed. Brochures are known to capture the attention of customers. They can turn potential customers into active users of the product. Brochures are more effective for small business owners who work on a tight marketing budget.
Generally, there are 4 standard brochure sizes including one which is 11” x 25.5”, 11” x 17”, 8.5” x 14” and 8.5” x 11”. All you need to do is to choose a specific size that suits your style and displays information spread across the brochure without making it look messy. It is often noticed that the content and text covers every part of the brochure, making it look untidy and difficult to interpret. That is where selecting the right-sized brochure comes in. The audience reacts better to brochures which do not look cluttered and deliver a professional image. So, you should always combine information and images by keeping the size of the brochure in mind.
This kind of fold has 2 or more comparable folds resulting in the brochure opening up like a fan. Such types of brochures are used by businesses who wish to put a lot of details and information, such as showing product lines or types of services provided. Such types of brochures are also known as ‘zigzag folds’ because they contain a number of panels folded inside them.
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