By On Aug 12, 2018 Brochure
To understand the importance of brochures, we must know what a brochure actually is. A brochure is a printed piece of marketing collateral that includes important information and images for a specific product or service offered by a business. Needless to say that every medium in marketing has its own importance and benefits, the business owners must understand the significance of every marketing tool before they consider using it. Therefore, here are a few compelling reasons why companies should incorporate the use of brochures into their marketing strategies.
Gate fold brochures are opened and closed just like gates. Such brochures have a handy size with a distinctive format, making them the go to option for businesses who wish to portray imaginative designs using architectural landscapes and layouts coupled with wide images. The typical sizes of gate fold brochures include a 11” x 17” gate fold, a 8.5” x 14” gate fold and a 8.5” x 11” gate fold size.
Brochures are both effective and pocket friendly compared to product advertisements such as those found in newspapers, magazines and on TV. Getting advertising space on TV is very costly. Magazines also cover promotions of several competing businesses, making it a challenge to gain recognition and get noticed. Brochures are known to capture the attention of customers. They can turn potential customers into active users of the product. Brochures are more effective for small business owners who work on a tight marketing budget.
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