By On Sep 08, 2018 Brochure
Brochures are both effective and pocket friendly compared to product advertisements such as those found in newspapers, magazines and on TV. Getting advertising space on TV is very costly. Magazines also cover promotions of several competing businesses, making it a challenge to gain recognition and get noticed. Brochures are known to capture the attention of customers. They can turn potential customers into active users of the product. Brochures are more effective for small business owners who work on a tight marketing budget.
The half fold brochures are pretty common and simpler to form. They function exactly like a book opens and closes. This type of brochure fold is ideal for event programs, product sheets, handouts, takeout menus and other purposes of a similar nature. These brochures come in different sizes, including an 11” x 17” half fold, an 8.5” x 14” half fold and an 8.5” x 11” half fold. You should choose the size according to the content and information you wish to include in it.
Moreover, a folded brochure provides a lot that a flat brochure cannot express. When it comes to making a brochure, business owners should consult experts and review all types of brochure folds. You should always experiment with new folds and never feel afraid of using them as you never know; a particular fold may catch your customer’s eye and make it stand out. Ultimately, your branding will gain benefits from this. With that said, let’s explore some popular folds used by companies in their brochures
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